OSAKA-HIKARI.com OSAKA LIGHTING PROJECT Japanese
Home About Lighting Project City Axis of Light Lighting Calender Sceneryies of Light Interview Osaka City of Light Map Promotional Activities
Interview
JAPANESEENGLISH

Torino [luci d'artista]



enlargement









enlargement









enlargement









enlargement









enlargement









enlargement









enlargement









enlargement









enlargement









enlargement









Mr. Fiorenzo Alfieri iCity Deputy for Culture j









the Lord Mayor of Torino Mr. Sergio Chiamparino
Afrodite Oikonomidou
Relazioni Pubbliche - Citta_ddi Torino


œ


Q0F
For the whole duration of the illumination event in Torino, how many people are you expecting to come witness it?

A0F
Luci d'Artista is an open air illumination event with light installations along 20 km spanning the entire city center.
It has a duration of about 3-4 months (from end of October to end of January). Considering these aspects it is impossible to have precise data on the number of the people that have seen the illuminations (there is no entrance ticket or any other control). The fact is that the illuminations are highly visited and draw the interest and the curiosity of the public (local inhabitants and foreign visitors).


œ


Q1F
In considering the number of people coming to the event over the years, what has been the trend? For example, have there been increases, decreases or have the numbers been steady up to the last illumination event.

A1F
For sure we can say that there has been an increase of the number of people that come to know about Luci d'Artista and consequently visit this event. At the beginning, during the first years of the illuminations (its inception was in 1998) it was an event mostly known in the Piedmont Region (the area around Torino) and in Italy. Through the years, the event has grown. The works of internationally famous artists have been added, and the city has done an adequate job of promotion both on a national and international level. The result is that Luci d'Artista has become one of the highlights of the cultural events in our city.

As I mentioned, there is no concrete data on the number of visitors, but we do have very concrete data on the number of members of the national and international press, but it is only for the last year of Luci d'Artista that it has enjoyed solid public exposure. One hundred and fifty journalists visited Torino (half of them coming from foreign countries) and produced about 185 articles contained in a press review of about 300 pages. We consider this the most positive and encouraging result.


œ


Q2F
Regarding the budget of the event this year, how much is it? An entimate is okay.

A2F
For this illumination, we estimate that the whole operation will cost about one and a half million Euro. This budget includes artist fees, infrastructure, production of the work itself, illumination, promotion, and advertising. The technical part of the realization of the project is entrusted to the team of the Teatro Regio di Torino (the specialized staff of the Opera Theatre of Turin has a considerable experience with putting on highly elaborated and technological performances and events). Besides the collaboration of Teatro Regio (the Opera Theatre Foundation), we can also count on the precious support of a group of public and private institutions that contribute for the execution of the illumination: Fondazione CRT and Compagnia di San Paolo (the two banks based in Torino), AEM (the electric energy agency), Italgas (the natural gas society), Chamber of Commerce, to name a few.


œ


Q3F
Since the start of this event, has there been a change in the budget, for example, an increase in certain years, or a decrease? Or has the budget remained unchanged through the years? In particular, please tell me the budget for the first year of this project.

A3F
The budget changes from year to year depending on the number of new pieces produced, the technical difficulty of the production and on the maintenance and repair needs of the old pieces. This year for instance, there has been only one new work produced (the one by Jenny Holzer), but many of the older ones had to be repaired or entirely remade. Also, many of the works are not always presented in the same place but change location (street or square) from year to year. So this is another element that influences the costs of production. In any case, the first illumination of 1998 has to have been the most demanding from a financial point of view because 16 illuminations had to be produced in the same year with a considerable cost (about 2 billions Italian Liras).


œ


Q4F
In terms of promotion, how have you promoted these illumination events every year? For example, do you advertise in the newspapers, travel books or TV?

A4F
The promotion is mostly carried out through publicity office work. There is a specific publicity office that diffuses information and contacts and invites local, national and international journalists. Within the general promotion campaign of the city we plan advertising through newspapers, magazines and travel books. No TV ads are included, but we have many TV and radio specials dedicated to the event. They are organized by the various journalists that visit Torino andœ remain attracted by the yearly illuminations.


œ


Q5F
I read on your homepage that you are now doing a seventh illumination event in Torino. Do you hold this event every year?

A5F
This yearfs illumination(2003) is the sixth one. The event has been held every year since 1998.


œ


Q6F
Regarding the international network (citta della luce), which this event will be a part of, could you tell me what countries are in this international network. Do you think getting this project to be a part of an international network is a good thing?

A6F
You can find detailed information on the international network and its members (30 participating cities from all over the world) on the website www.luciassociation.org . Being a part of this international network is a very positive and useful experience. First of all, this is a good opportunity to internationally promote our activities in the field of artistic illumination. Besides being a showcase for our Luci d'Artist, the network is an opportunity to exchange experience and practical know how with other cities that have worked in this field. Torino has an important role in this association, and it already has started exchanging artwork with other members. This year three works were exchanged, but for next year the number will increase.


œ


Q7F
In the framework of this event, is there collaboration between the artists and the local residents?

A7F
The artists that participate at Luci d'Artista presenting their works are invited by a critic commission composed of art critics whose chairman is the Director of the Castello di Rivoli Museum and the Director of the Modern Art Gallery of Torino. The artists visit Torino. They study the particular features of the city, and according to their inspiration, they propose the work and the location. There has yet to be a request of direct involvement by the inhabitants, but the artists have always taken into consideration the characteristics and the lifestyle of the chosen areas.


œ


Q8F
Are the people who come to the event mainly from the neighboring towns of Torino, other European countries, other parts of Italy or from other countries?

A8F
Visitors arrive from other parts of Italy and also from many European countries (mostly France, Germany, UK, etc.)


œ


Q9F

To get the illumination going, what are some of the technical preparations that you find difficult to overcome? Could you tell me specifically the difficult aspects of preparing for this event? Do you have any interesting anecdotes?
A9F
Most of the artistic projects are rather complicated, and they require special preparation and intricate technical equipment, like huge cranes for the setting, delicate materials for the production, complex calculations for the positioning and bureaucratic authorization for the occupation of some historically protected monuments/areas. The fact that all the works are in the open air and often on large surfaces, has created considerable technical problems. Let's not forget also that all these illuminations have to respect the architectonical surroundings without ruining facades of monuments and squares. This means that adequate solutions have to be designed, so that the illumination does not damage the environment. One of the most difficult illuminations has been the one by the Belgian artist Jan Vercruysse who projected his Fountains of Light in Piazza Bodoni. A snake shaped water tank (200m long and 1m high) has been constructed in the square containing heated water, red illumination and fog machines in order to create a suggestive impression of red fog around the whole square (local inhabitants call it: I gironi dell'inferno, from the Divina Comedia by Dante Alighieri).
Another very impressive work (maybe the one that the inhabitants of Torino prefer among all the others) is the Little Blue Spirits by Rebecca Horn around the Cappuccini Church of Virgin Mary. A great number of blue neon circles surround the church like small halos of the Saints around the Holy Mother. The chief technician had to study a special blue color and particular light spots in order to succeed in creating this atmosphere that makes the church seem as if it is floating in the dark space. Luigi Mainolfi's work has also created technical problems. It consists of a series of phrases that depict a fairy tale that people can read as they walk along the street, but the lights were severely affected by the cold and the phrases could not be read. The result was that people were not able to read the phrases well and follow the story. This year the illumination was completely rebuilt with a new kind of light bulb that functions in low temperatures. Also, it was positioned along a pedestrian street, where everybody could read it without creating traffic problems.


œ


Q10F
Based on your knowledge, what do you think is a unique feature of the Torino Illumination event, in comparison with other similar events in other countries?

A10F
Luci d'Artista represents a huge contemporary art exhibition in the open air, with site specific art works that have been inspired and created taking into consideration the city, its monuments and its own distinctive characteristics. The artists and their works have gone beyond the concept of Christmas decoration lights, and they have created real sculptures of light that can be seen and appreciated by the public at large-not only by the visitors of a museum.


œ


Q11F
Also please tell me your position in the Turismo Torino organization in relation to this event.

A11F
This event is planned, produced and supported by the City of Turin. Turismo Torino, the public agency that works for the promotion of the city, collaborates for the promotion of this project.


œ


Thank you
Torino Arte Contemporanea
http://www.torinoartecontemporanea.it
to Page top

Copyright(c) OSAKA-HIKARI.com. All Rights Reserved.